If there’s one thing that Korea obsesses over more than kimchi, it’s coffee. Seriously. Walk on any street in Korea and you’ll find a coffee shop on every corner. I once asked a Korean friend why there are so many coffee shops in Korea, and his answer left me speechless. “Coffee is cool. If you’re a guy or girl, you go to a coffee shop and drink coffee alone to look cool,” he nodded his head agreeing with himself. So, there it is. The answer to why coffee is such a hot commodity in Korea. Young Korean girls and guys are making coffee cool.